Social media giants are dominating the networking scene — but this will change

A few social media giants like Facebook and Twitter have claimed ownership of the term, “social media” and have written the first draft that guides most of our ideas about social networking and about socializing online.  Social media and social networking are vast ideas that are just beginning to blossom – and are doing so on very limited terms.

danah boyd speaks and writes about this, too:
“Give me one other part of history where everybody shows up to the same social space. Fragmentation is a more natural state of being.”
Unfortunately, these social network mega-corporations have also had time to figure out how to use and harvest our social information for their own ends, like advertising and market research.
Part of what I want to do is challenge this notion of megalithic social networking sites by introducing non-ego-centric networks.  In other words, I think there can be non-individualistic social networking — social networking for the greater good rather than for ourselves individually.
We can look at these networks (of our friends, peer organizations, or any variation of any kind of entity that exists!) from a different level — we can look at them from the perspective of a network and interact with them so much differently than we do on Facebook.  It’s one part social movement building — thinking about key influencers and power brokers within the network, another part similiar to how Malcolm Gladwell’s ideas on how things spread and cause tipping points, and another part like grassroots community building around strategically guided discussions about the network.
I also hold as a core belief that we can be social and use technology to connect us without getting stuck in it and without selling our data/information to gigantic companies.  Stay tuned: I’ll be writing more about this in the future.
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